Imagine you’ve just published a beautiful new page, expecting shiny visibility and a wave of buyers.
But when users turn to ChatGPT or Gemini, your brand never gets mentioned. Not once. The shortlist appears, and you are invisible.
This is the new migraine for SaaS and technology companies.
Across the board, even the strongest brands are seeing fewer impressions, weaker citations, and lost opportunities when AI answers replace search clicks.
At MADX, we have developed several strategies to stay ahead in the early days of AI-powered organic search.
Key insights before we get into it
AI mentions vs. citations: AI tools more often mention brands by name than link out to sources. For example, ChatGPT mentions brands over three times more frequently than it cites web sources.
Current AI landscape: Different AI platforms behave differently. Google’s AI-generated search results list about 6 brands per query, while ChatGPT averages 2.4.
Why this matters: AI-based search is rapidly growing, and users tend to trust the human-like, conversational answers from AI tools.
