The SaaS SEO KPIs to Pursue If You’re Serious About Growth

Key performance Ind…issues

Toni Koraza


Photo by Diggity Marketing on Unsplash

SEO has become fertile grounds for all sorts of marketing discussions.

The $80-billion SEO industry is plagued with questionable players promising the world to eager business owners. Sadly, as money burns, real growth fails to materialize.

As a SaaS-SEO agency founder and someone who’s helped a fair share of businesses attract their ideal customers, I’ve focused on avoiding the noise and mapping out real growth indicators.

So, let’s talk about some real numbers that bring tangible results.

The mess: SaaS SEO Case study

Before we get to “the real numbers,” let’s look at a success story.

One of our dear SaaS clients has improved its organic traffic by 27x in the last 18 months.

Meanwhile, we have faced several red herrings and learned a few things:

  • Most of the organic traffic growth happened in the past six months (from 9k to 130k monthly visitors)
  • The traffic explosion coincided with the improved loading speed. We brought the page loading speed to under 1.7 seconds six months ago.
  • Content published earlier in the year started picking up with improved loading speed.
  • Creating content categories drastically improved indexability (New content gets indexed within 24 hours now)
  • Improving legibility, adding tables of contents, and tweaking navigation improved the average time spent on the site.
  • Bounce rates dropped by 300% following UX/UI improvements.
  • Organic traffic didn’t translate to improved revenue automatically.

While organic traffic brings many benefits, it might be the wrong KPI to pursue. Let’s go a step further to see why pursuing the wrong KPIs can be detrimental to a SaaS business.

What are SaaS KPIs?



Toni Koraza

The content guy — I help SaaS companies reach $100M ARR through product-led SEO. Founder at