The SaaS SEO KPIs to Pursue If You’re Serious About Growth

Key performance Ind…issues

Toni Koraza
6 min readDec 12, 2022
Photo by Diggity Marketing on Unsplash

SEO has become fertile grounds for all sorts of marketing discussions.

The $80-billion SEO industry is plagued with questionable players promising the world to eager business owners. Sadly, as money burns, real growth fails to materialize.

As a SaaS-SEO agency founder and someone who’s helped a fair share of businesses attract their ideal customers, I’ve focused on avoiding the noise and mapping out real growth indicators.

So, let’s talk about some real numbers that bring tangible results.

The mess: SaaS SEO Case study

Before we get to “the real numbers,” let’s look at a success story.

One of our dear SaaS clients has improved its organic traffic by 27x in the last 18 months.

Meanwhile, we have faced several red herrings and learned a few things:

  • Most of the organic traffic growth happened in the past six months (from 9k to 130k monthly visitors)
  • The traffic explosion coincided with the…

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Toni Koraza

The content guy — I help SaaS companies reach $100M ARR through product-led SEO. Founder at MADX.digital